Get ready, Kansas City—because Sparks & Lux are going ALL IN for one of the biggest global sports moments to ever hit our city, and you’re invited to be part of the action! It’s full-on watch party mode with jerseys, souvenirs, and the ultimate game day food spread—but now you’ve got a chance to score big, too.
Every weekday morning at 7:50, 101 The Fox and Hy-Vee take you down the International Aisle for a head-to-head showdown as Sparks & Lux throw out a must-have game day food item. Your mission? Decide if it’s on Sparks’ shopping list… or Lux’s! Guess it right and you’ll win a $50 Hy-Vee gift card—but guess wrong and that cash rolls over, growing bigger until someone nails it. The longer it lasts, the bigger the payday!
It’s fast, fun, and unpredictable—plus, Hy-Vee has everything you need to make your watch party legendary, from international flavors and tailgate favorites to official soccer gear and souvenirs. Don’t miss Sparks & Lux’s “International Aisle” Shopping Lists—weekday mornings at 7:50 on Kansas City’s Classic Rock, 101 The Fox. Score big, save big, and get game day ready with Hy-Vee!
